Our Thinking

Higher education insights and conversations

How We Are All Just Like Tina Fey (at least when it comes to media relations)

Last week, after finishing a series of very well-written, but heart-wrenchingly depressing novels, I decided I needed a change. Something […]

October has always been a good month for TVP Communications—the agency was founded six Octobers ago and I was offered […]

Today, August 9, marks #NationalVeepDay. While the TVP Comms team loves to reminisce about Joe Biden and keep an eye […]

For those of us in higher ed media relations, there’s a lot of news to keep up with on a […]

Whether you are relaxing on the beach, carting the kids to camp, or taking a stroll during lunch, it’s nice […]

I’m a big fan of College Signing Day. Not the official sports-related one, but the national one that celebrates students […]

I am pleased to announce I am officially the mother of a prospective college student. ME! Yes, me!! Truth be […]

I’m not a cover-to-cover reader of Entrepreneur magazine, but do find myself on their site fairly regularly for higher education-related […]

A few weeks ago, Erin shared this New Yorker column about the demise of the personal essay with our staff. […]

Sunday is Mother’s Day, which got me thinking a few things: 1) Time to introduce my mom to my new […]