Last month, Buzzfeed reported the story of a vegan journalist whose (relevant and appropriate) pitch to an editor at WaitroseFood magazine was met […]
Our Thinking
Higher education insights and conversations
A Short Read on Longform
I have mentioned once or twice that I can get a bit news-weary and overwhelmed by the endless cycle of information […]
Indecision Day
It’s been over a week since May 1, the date widely celebrated in higher education as National College Signing (or […]
Five Things I Wish I Knew When I Started in PR
When I landed my first job in public relations, I was coming right out of the television newsroom. While I […]
The Term ‘White Lie’ Gives All PR Pros a Bad Name
When Hope Hicks used the term “white lie” while testifying about the Russia investigation to the House Intelligence Committee she […]
PR at the Olympics
I’m definitely not an avid sports fan, and typically during major televised sporting events that I’m forced to watch, you […]
How to Be a Thought Leader on LinkedIn
I think most know the basic LinkedIn best practices—connect with everyone you meet at a tradeshow, join groups comprised of […]
College Lessons from Christmas Creep
Let’s kick this off with stating, for the record, that I love the holiday season—I’m no curmudgeonly Grinch. But I’m […]
Quick Hit: Every Job Has an Upside
The Chronicle of Higher Education recently interviewed higher ed administrators and faculty about jobs they held on campus as undergrad […]