Given I live in Massachusetts, this year’s Super Bowl is kind of a big deal. As someone who is a […]
In The News
Quick Hit: It’s Too Late, Baby
To say it’s been a few rough years in public relations for United Airlines is of course a gross understatement. […]
News Media: Help Me Help You
I have always been proud to work with the media and have taken every opportunity to promote the importance of […]
Quick Hit: RIP USA Today College
This week, USA Today College announced that it is closing, effective immediately. The whole TVP Comms team was saddened by […]
Bracing for Back-to-School
Students everywhere are heading back to campus and gearing up for the start of a new semester. Cue scenes of […]
Where the Trump News Machine Leaves the Rest of Us
Many things have changed profoundly in our country since the 2016 election—including news coverage. The sheer amount of news created […]
What The Mooch can learn from Rumpelstiltskin and Higher Ed
I spent the past weekend pondering the recent changes made in the White House communications team and the reaction to […]
Keeping Up With News About the News
For those of us in higher ed media relations, there’s a lot of news to keep up with on a […]
The Luxury of Choice
I’m a big fan of College Signing Day. Not the official sports-related one, but the national one that celebrates students […]