Our Thinking

Higher education insights and conversations

$2,000 Won’t Make You a Thought Leader

There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for […]

Why colleges must reprioritize students in communications

COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]

How Media Pitching Has Changed with the Pandemic

In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]

Will 2021 See the Return of the Evergreen Story Pitch?

Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]

An Open Letter to Top Administrators

Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]

Pivoting and Parenting During COVID-19

In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.

Coronavirus Roundup

Across the country, higher education is preparing for a COVID-impacted fall semester. From where we sit, working with a wide […]

Radio Interview Tips During Quarantine

I was honored to participate in an interview by NPR higher education reporter Kirk Carapezza on WGBH on a new fundraising approach in higher education— asking […]