Our Thinking

Higher education insights and conversations

PR at the Olympics

I’m definitely not an avid sports fan, and typically during major televised sporting events that I’m forced to watch, you […]

Given I live in Massachusetts, this year’s Super Bowl is kind of a big deal. As someone who is a […]

To say it’s been a few rough years in public relations for United Airlines is of course a gross understatement. […]

I have always been proud to work with the media and have taken every opportunity to promote the importance of […]

This week, USA Today College announced that it is closing, effective immediately. The whole TVP Comms team was saddened by […]

Students everywhere are heading back to campus and gearing up for the start of a new semester. Cue scenes of […]

Many things have changed profoundly in our country since the 2016 election—including news coverage. The sheer amount of news created […]

I spent the past weekend pondering the recent changes made in the White House communications team and the reaction to […]

For those of us in higher ed media relations, there’s a lot of news to keep up with on a […]

I’m a big fan of College Signing Day. Not the official sports-related one, but the national one that celebrates students […]