Last month I had the opportunity to share my ideas about the history and finances of intercollegiate athletics and did so […]
Our Thinking
Higher education insights and conversations
Building Trust
According to a recent report from the Center for Postsecondary Research at Indiana University, Black students have significantly less trust […]
$2,000 Won’t Make You a Thought Leader
There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for […]
Why colleges must reprioritize students in communications
COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
Will 2021 See the Return of the Evergreen Story Pitch?
Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]
An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]
Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.
Coronavirus Roundup
Across the country, higher education is preparing for a COVID-impacted fall semester. From where we sit, working with a wide […]