Our Thinking

Higher education insights and conversations

The Luxury of Choice

I’m a big fan of College Signing Day. Not the official sports-related one, but the national one that celebrates students […]

A few weeks ago, Erin shared this New Yorker column about the demise of the personal essay with our staff. […]

Dear PR Colleagues– It is best when public relations professionals blend into the background (which is different than hiding in […]

While she has her critics, Sheryl Sandberg nailed this interview on NPR’s All Things Considered yesterday. The Facebook executive, mother […]

There are a couple of elephants in the room this week for every PR professional across the country. The first […]

When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]

Greetings from Florida! This week, the whole TVP Comms team headed to South Beach for a staff retreat—and some sunshine, […]

A call for higher education leaders to advocate for the truth. There was a lot of water cooler and social media banter after […]