Our Thinking

Higher education insights and conversations

What The Mooch can learn from Rumpelstiltskin and Higher Ed

I spent the past weekend pondering the recent changes made in the White House communications team and the reaction to […]

For those of us in higher ed media relations, there’s a lot of news to keep up with on a […]

I’m a big fan of College Signing Day. Not the official sports-related one, but the national one that celebrates students […]

A few weeks ago, Erin shared this New Yorker column about the demise of the personal essay with our staff. […]

Dear PR Colleagues– It is best when public relations professionals blend into the background (which is different than hiding in […]

While she has her critics, Sheryl Sandberg nailed this interview on NPR’s All Things Considered yesterday. The Facebook executive, mother […]

There are a couple of elephants in the room this week for every PR professional across the country. The first […]

When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]