Erin and Teresa dive into AI and its profound impact on higher education, underscoring the need for thoughtful adoption and […]
Thought Leadership
Trusted Voices Podcast: Paul Fain on the Bridge Between Education and the Workforce
The creator of The Job newsletter and the related weekly publication Work Shift joins Teresa and Erin to dig into […]
4 critical elements of effective remote mentorship
Don’t use mentorship as an excuse to force workers back to the office, says this longtime advocate for remote work. […]
New College Leadership Wants Spin, Not Truthful Communications
How its approach feeds misleading stereotypes and taints the profession.
Rankled by Rankings
Shifts in methodology scrambled the usual hierarchy of U.S. News’s annual college rankings, prompting a fierce backlash from some higher ed […]
Trusted Voices Podcast: ‘Solving’ Governance in Less Than 20 Minutes
Teresa and Erin look at Michigan State, WVU and how ‘leakiness’ in an administration can be the result of poor […]
I Wanna Work There!: Employer Branding Through Presidential Communications
A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly […]
Shifting Faculty Perceptions of and Participation in Marketing
2023 AMA Symposium for the Marketing of Higher Education – November 14, 2023 – Teresa Valerio Parrot and Kenneth Carter
Media Relations Trends to Consider as a New Academic Year Begins
As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.