Some experts get a ton of requests to weigh in on something in the news. Others, not so much. Volume […]
Evaluating ROI When Responding to Inbound Inquiries
public relations
What’s At Stake When Colleges Game the Rankings
When I first read this story about data-tampering by Temple University’s Fox School of Business, my reaction was disappointment. That’s settled […]
Fighting Alternative Facts with Facts
A call for higher education leaders to advocate for the truth. There was a lot of water cooler and social media banter after […]
Week in Review
Most of the team is still very much buried in winter weather (and let’s face it, Massachusetts may never fully […]
Five Things PR Pros Can Learn from House of Cards
If you’re one of the few people who are unaware, season three of House of Cards will be released tomorrow […]
When a Tweet Becomes a Nightmare
Last Friday I staked my claim to discuss the New York Times Magazine piece, “How One Stupid Tweet Ruined Justine Sacco’s Life,” because the […]
Baby It’s Cold Outside – Now Get Out There!
It’s January—which means it’s cold, really cold in some places. In general, it’d be much more pleasant to hunker down […]
Q&A with Brittaney Kiefer, PRWeek's Web Editor
If you’ve read some of my previous entries, you know that I think PR professionals can learn a lot from […]