Today, the phrase “off the record” has become ubiquitous and, as a result, its true meaning has become slightly muddled. […]
Our Thinking
Higher education insights and conversations
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
Will 2021 See the Return of the Evergreen Story Pitch?
Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]
Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.
Coronavirus Roundup
Across the country, higher education is preparing for a COVID-impacted fall semester. From where we sit, working with a wide […]
When Will It Be OK to Push Non-COVID-19 News?
It has been a long and challenging spring for campuses across the country. The COVID-19 pandemic has required months of […]
Radio Interview Tips During Quarantine
I was honored to participate in an interview by NPR higher education reporter Kirk Carapezza on WGBH on a new fundraising approach in higher education— asking […]
Op-ed Writing Tips to Consider During the COVID-19 Pandemic
In the past two and a half weeks, higher education has changed significantly. As campuses across the country began planning […]
Taking Stock of Crisis Response
Kudos to our colleagues for their hard work to communicate COVID-19 updates, but our work isn’t done yet.