Some experts get a ton of requests to weigh in on something in the news. Others, not so much. Volume […]
Evaluating ROI When Responding to Inbound Inquiries
Media Relations
Beyond Covid-19, Here’s What Else Communicators Should Plan For This Year
With most campuses set to reopen fully in the coming weeks—some for the first time since March 2020—some of the […]
Profit Motives Make Fixing College Sports Nearly Impossible
Last month I had the opportunity to share my ideas about the history and finances of intercollegiate athletics and did so […]
What to Know Before Going Off the Record
Today, the phrase “off the record” has become ubiquitous and, as a result, its true meaning has become slightly muddled. […]
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
Will 2021 See the Return of the Evergreen Story Pitch?
Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]
Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.
Coronavirus Roundup
Across the country, higher education is preparing for a COVID-impacted fall semester. From where we sit, working with a wide […]
When Will It Be OK to Push Non-COVID-19 News?
It has been a long and challenging spring for campuses across the country. The COVID-19 pandemic has required months of […]
