Our Thinking

Higher education insights and conversations

So Long Personal Essay! The Op-Ed is King

A few weeks ago, Erin shared this New Yorker column about the demise of the personal essay with our staff. […]

May is a particularly busy time in higher education, so when two of my colleagues suggested squeezing in an unplanned […]

Every once in a while, something appears on the internet that reminds me how grateful I am for this complex […]

There are a couple of elephants in the room this week for every PR professional across the country. The first […]

When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]

Greetings from Florida! This week, the whole TVP Comms team headed to South Beach for a staff retreat—and some sunshine, […]

A call for higher education leaders to advocate for the truth. There was a lot of water cooler and social media banter after […]

I know I just got back from vacation, but I’ve already got vacation on my mind again. My husband and […]

I’m heading off on vacation this weekend, our first solo family trip, and I’m kind of unsure about what to […]

In communications, our job is intimately tied to and depends upon the news. To do the job well, we must […]