For those of us in higher ed media relations, there’s a lot of news to keep up with on a […]
Our Thinking
Quick Hit: Rethinking Your Pitch
I’m not a cover-to-cover reader of Entrepreneur magazine, but do find myself on their site fairly regularly for higher education-related […]
So Long Personal Essay! The Op-Ed is King
A few weeks ago, Erin shared this New Yorker column about the demise of the personal essay with our staff. […]
Long To-Do List? Take a Coffee Break
May is a particularly busy time in higher education, so when two of my colleagues suggested squeezing in an unplanned […]
What Aretha Teaches Us About Media Relations
Every once in a while, something appears on the internet that reminds me how grateful I am for this complex […]
What Is So Hard About “I’m sorry. We were wrong. We can do better.”?
There are a couple of elephants in the room this week for every PR professional across the country. The first […]
Quick Hit: Bridging Versus Spinning
When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]
Week in Review: Welcome to Miami
Greetings from Florida! This week, the whole TVP Comms team headed to South Beach for a staff retreat—and some sunshine, […]
Fighting Alternative Facts with Facts
A call for higher education leaders to advocate for the truth. There was a lot of water cooler and social media banter after […]