We’re in the middle of a DIY project to install a built-in bookshelf in our living room, and like any […]
Our Thinking
Higher education insights and conversations
Facing the Dreaded Task of Media List Creation
Creating solid, accurate media lists for pitches (or press releases) is a task that seems to stir up dread in […]
Going (Kind of) Viral
On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because […]
Week in Review: Time for Spring Cleaning
I like the idea of spring cleaning and getting the house bright, fresh, and tidy—but actually DOING the spring cleaning? […]
Quick Hit: Bridging Versus Spinning
When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]
Quick Hit: Spring Clean Your AP Style
Spring is officially here! In addition to cleaning your house, there’s also a lot of cleaning PR professionals can do […]
Week in Review: Sláinte! Éire go Brách!
Happy St. Patrick’s Day! Even though I know it’s not truly traditional, my family is celebrating by wearing green and […]
Five Things I Learned at My First Job That I Still Use Today
When I graduated from college, my first job was as a production assistant at a television network affiliate in Boston. […]
Quick Hit: FAFSA Fail
Late last week, the IRS and the Department of Education announced that the data retrieval tool (DRT) on the Free […]