K-Mart took a lot of heat in the media recently for airing a holiday layaway ad in September. Many…
Our Thinking
Higher education insights and conversations
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K-Mart’s Early Christmas Present for PR Pros
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Soggy Crisis Tips from Colorado
I spend my days giving advice on how to communicate during crises and tragedies. I’ve lived through my share…
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A Thing of Beauty: Patriots’ Press Conferences
It’s official. Football season is upon us. And growing up in Massachusetts means the world once again revolves around the…
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Opining on the Op-ed
If media relations was a microcosm of human society, op-eds would be the teenagers: Misunderstood—yet possessing so much potential if…
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What Higher Ed Can Learn from the Ben Affleck/Batman Announcement
Not sure if you heard, but some big news was announced yesterday that caused quite a flurry on the internet…
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Q&A with Brittaney Kiefer, PRWeek's Web Editor
If you’ve read some of my previous entries, you know that I think PR professionals can learn a lot from…