Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that […]
Our Thinking
Five Things I Wish I Knew When I Started in PR
When I landed my first job in public relations, I was coming right out of the television newsroom. While I […]
The Term ‘White Lie’ Gives All PR Pros a Bad Name
When Hope Hicks used the term “white lie” while testifying about the Russia investigation to the House Intelligence Committee she […]
Balancing Act: How, if and when to push good news during a crisis
There’s never a good time for a crisis, but the months leading up to May 1, the all-important decision (and […]
Quick Hit: Call to Action – Follow the Smoke in 2018
In Teresa Valerio Parrot’s latest entry on Inside Higher Ed’s Call to Action blog, she shares how identifying vulnerabilities early […]
Quick Hit: Media Resources for Comms Professionals
Each semester for the past two years, I’ve been pulling together a list of resources for my media relations students, […]
Most Memorable Media Placements of 2017
As the TVP Comms team starts pitching away in 2018, we take a quick look back at our most memorable […]
Quick Hit: Fumble!
Today, a friend and fellow PR pro sent me a link to a story about a press release. It’s always […]
Why I Like Talking about Higher Education
From the time I entered school—and I’m talking elementary school—I knew I wanted a career that involved writing, and lots […]