Our Thinking

Higher education insights and conversations

Facing the Dreaded Task of Media List Creation

Creating solid, accurate media lists for pitches (or press releases) is a task that seems to stir up dread in […]

When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]

When I graduated from college, my first job was as a production assistant at a television network affiliate in Boston. […]

Greetings from Florida! This week, the whole TVP Comms team headed to South Beach for a staff retreat—and some sunshine, […]

A call for higher education leaders to advocate for the truth. There was a lot of water cooler and social media banter after […]

I know I just got back from vacation, but I’ve already got vacation on my mind again. My husband and […]

I’m heading off on vacation this weekend, our first solo family trip, and I’m kind of unsure about what to […]

In communications, our job is intimately tied to and depends upon the news. To do the job well, we must […]