There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for…
Communications
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$2,000 Won’t Make You a Thought Leader
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Why colleges must reprioritize students in communications
COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset…
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How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes…
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Looking Back
Like a lot of people, we’re trying to make sense of the year we’ve just been through, both personally and…
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Responding vs. Reacting in a Never-Ending Breaking News Cycle
With the never-ending breaking news cycle, there’s a lot communications professionals are reacting to on a regular basis. In a…
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An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and…
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Shouting Out Personal News
I have something to share. Something I wasn’t going to talk about beyond just a handful of people I felt…
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Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote…
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Coronavirus Roundup
Across the country, higher education is preparing for a COVID-impacted fall semester. From where we sit, working with a wide…