There are a couple of elephants in the room this week for every PR professional across the country. The first […]
Our Thinking
Higher education insights and conversations
Thinking Long-term About a Good News Moment
I was recently having dinner with my colleague, Terry Flannery, and while we caught up she said something that made […]
Facing the Dreaded Task of Media List Creation
Creating solid, accurate media lists for pitches (or press releases) is a task that seems to stir up dread in […]
Going (Kind of) Viral
On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because […]
Quick Hit: Bridging Versus Spinning
When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]
Quick Hit: Spring Clean Your AP Style
Spring is officially here! In addition to cleaning your house, there’s also a lot of cleaning PR professionals can do […]
Five Things I Learned at My First Job That I Still Use Today
When I graduated from college, my first job was as a production assistant at a television network affiliate in Boston. […]
Week in Review: Welcome to Miami
Greetings from Florida! This week, the whole TVP Comms team headed to South Beach for a staff retreat—and some sunshine, […]
Fighting Alternative Facts with Facts
A call for higher education leaders to advocate for the truth. There was a lot of water cooler and social media banter after […]