While she has her critics, Sheryl Sandberg nailed this interview on NPR’s All Things Considered yesterday. The Facebook executive, mother […]
Our Thinking
Higher education insights and conversations
M.B.A. Lessons at The Dinner Table
My husband is currently working on his M.B.A. (Only two more classes until he is done!!) He is in the […]
What Is So Hard About “I’m sorry. We were wrong. We can do better.”?
There are a couple of elephants in the room this week for every PR professional across the country. The first […]
Thinking Long-term About a Good News Moment
I was recently having dinner with my colleague, Terry Flannery, and while we caught up she said something that made […]
Facing the Dreaded Task of Media List Creation
Creating solid, accurate media lists for pitches (or press releases) is a task that seems to stir up dread in […]
Going (Kind of) Viral
On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because […]
Quick Hit: Bridging Versus Spinning
When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]
Quick Hit: Spring Clean Your AP Style
Spring is officially here! In addition to cleaning your house, there’s also a lot of cleaning PR professionals can do […]
Five Things I Learned at My First Job That I Still Use Today
When I graduated from college, my first job was as a production assistant at a television network affiliate in Boston. […]