May is a particularly busy time in higher education, so when two of my colleagues suggested squeezing in an unplanned […]
Our Thinking
What Aretha Teaches Us About Media Relations
Every once in a while, something appears on the internet that reminds me how grateful I am for this complex […]
Quick Hit: Want to Nail an Interview? Listen to This Sheryl Sandberg Piece on NPR
While she has her critics, Sheryl Sandberg nailed this interview on NPR’s All Things Considered yesterday. The Facebook executive, mother […]
M.B.A. Lessons at The Dinner Table
My husband is currently working on his M.B.A. (Only two more classes until he is done!!) He is in the […]
What Is So Hard About “I’m sorry. We were wrong. We can do better.”?
There are a couple of elephants in the room this week for every PR professional across the country. The first […]
Thinking Long-term About a Good News Moment
I was recently having dinner with my colleague, Terry Flannery, and while we caught up she said something that made […]
Facing the Dreaded Task of Media List Creation
Creating solid, accurate media lists for pitches (or press releases) is a task that seems to stir up dread in […]
Going (Kind of) Viral
On Sunday, United Airlines became the subject of a tweetstorm after a gate agent denied boarding to two young women because […]
Quick Hit: Bridging Versus Spinning
When conducting media training, I stress the use of bridging to shift from the question asked to an answer the […]