Our Thinking

Higher education insights and conversations

Balancing Act: How, if and when to push good news during a crisis

There’s never a good time for a crisis, but the months leading up to May 1, the all-important decision (and […]

In Teresa Valerio Parrot’s latest entry on Inside Higher Ed’s Call to Action blog, she shares how identifying vulnerabilities early […]

I have always been proud to work with the media and have taken every opportunity to promote the importance of […]

We all know the poem “All I Really Need To Know I Learned In Kindergarten,” by Robert Fulghum. While these […]

I spent the past weekend pondering the recent changes made in the White House communications team and the reaction to […]

I’m not a cover-to-cover reader of Entrepreneur magazine, but do find myself on their site fairly regularly for higher education-related […]

Now that we are nearing the end of college and university commencement season, the reviews are coming in – the […]

Dear PR Colleagues– It is best when public relations professionals blend into the background (which is different than hiding in […]

May is a particularly busy time in higher education, so when two of my colleagues suggested squeezing in an unplanned […]