Recently, Teresa and I were discussing some social media best practices to present to a client and she mentioned that…
Do’s and Don’ts
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Balancing Act: How, if and when to push good news during a crisis
There’s never a good time for a crisis, but the months leading up to May 1, the all-important decision (and…
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Quick Hit: Call to Action – Follow the Smoke in 2018
In Teresa Valerio Parrot’s latest entry on Inside Higher Ed’s Call to Action blog, she shares how identifying vulnerabilities early…
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News Media: Help Me Help You
I have always been proud to work with the media and have taken every opportunity to promote the importance of…
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All I Really Need to Know About PR I Learned in Kindergarten (Kind of)
We all know the poem “All I Really Need To Know I Learned In Kindergarten,” by Robert Fulghum. While these…
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What The Mooch can learn from Rumpelstiltskin and Higher Ed
I spent the past weekend pondering the recent changes made in the White House communications team and the reaction to…
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Quick Hit: Rethinking Your Pitch
I’m not a cover-to-cover reader of Entrepreneur magazine, but do find myself on their site fairly regularly for higher education-related…
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What Makes a Good Commencement Speech (From Someone Who Has Seen a Lot of Them)
Now that we are nearing the end of college and university commencement season, the reviews are coming in – the…