College administrators and student newspaper reporters have a fraught history. It’s not uncommon to hear of administrators stonewalling student journalists’ […]
The Case for Working with Student Journalists
In The News
When Luck—and Placements—Comes in Threes
My work with the TVP Communications team on thought leadership placements in August aligned with my superstition that good luck comes in […]
Beyond Covid-19, Here’s What Else Communicators Should Plan For This Year
With most campuses set to reopen fully in the coming weeks—some for the first time since March 2020—some of the […]
What the SCOTUS NCAA Decision Means for Campus Communicators
It’s no surprise Teresa, our resident college athletics enthusiast, had some thoughts following last month’s unanimous SCOTUS ruling on NCAA […]
Profit Motives Make Fixing College Sports Nearly Impossible
Last month I had the opportunity to share my ideas about the history and finances of intercollegiate athletics and did so […]
Building Trust
According to a recent report from the Center for Postsecondary Research at Indiana University, Black students have significantly less trust […]
$2,000 Won’t Make You a Thought Leader
There has been a rise in pay-to-play media opportunities at well-established publications, and while there may be a role for […]
Why colleges must reprioritize students in communications
COVID-19 shook up everything in 2020, and higher education communications is no exception. With so many unknowns at the onset […]
How Media Pitching Has Changed with the Pandemic
In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
