At long last, it’s officially spring—even if it’s supposed to snow today! While much of the country is stricken with […]
Our Thinking
Higher education insights and conversations
Pitfalls to Avoid When Pitching Journalists on Twitter
Of all the technologies available to help enhance media efforts, my favorite and most utilized is Twitter. It’s free. It’s […]
Week in Review
Most of the team is still very much buried in winter weather (and let’s face it, Massachusetts may never fully […]
Week in Review
This week, I learned an important lesson about working at TVP Communications. Don’t break Teresa’s heart. Or maybe the lesson […]
When a Tweet Becomes a Nightmare
Last Friday I staked my claim to discuss the New York Times Magazine piece, “How One Stupid Tweet Ruined Justine Sacco’s Life,” because the […]
Week in Review
Despite the fact that it’s Friday the 13th, there’s a lot of love in the air. Media relations is taking […]
Social Storytelling: A New Reality to Connect with Audiences Online
Everyone can probably think of a friend, or maybe a family member, who no matter what they’re talking about, you […]
Week in Review
It’s late on a Friday afternoon, and your productivity is probably waning. But instead of finding ways to pretend that […]
News and Trends to Watch in 2014
In just a few weeks we’ll be flipping the calendar and ushering in a new year. This means many news […]