At long last, it’s officially spring—even if it’s supposed to snow today! While much of the country is stricken with […]
Our Thinking
Pitfalls to Avoid When Pitching Journalists on Twitter
Of all the technologies available to help enhance media efforts, my favorite and most utilized is Twitter. It’s free. It’s […]
Week in Review
Most of the team is still very much buried in winter weather (and let’s face it, Massachusetts may never fully […]
Week in Review
This week, I learned an important lesson about working at TVP Communications. Don’t break Teresa’s heart. Or maybe the lesson […]
When a Tweet Becomes a Nightmare
Last Friday I staked my claim to discuss the New York Times Magazine piece, “How One Stupid Tweet Ruined Justine Sacco’s Life,” because the […]
Week in Review
Despite the fact that it’s Friday the 13th, there’s a lot of love in the air. Media relations is taking […]
Social Storytelling: A New Reality to Connect with Audiences Online
Everyone can probably think of a friend, or maybe a family member, who no matter what they’re talking about, you […]
Week in Review
It’s late on a Friday afternoon, and your productivity is probably waning. But instead of finding ways to pretend that […]
News and Trends to Watch in 2014
In just a few weeks we’ll be flipping the calendar and ushering in a new year. This means many news […]