In an episode of the Public Relations Review Podcast, Cristal and I spoke with host Peter Woolfork about the changes […]
How Media Pitching Has Changed with the Pandemic
Our Thinking
Higher education insights and conversations
Will 2021 See the Return of the Evergreen Story Pitch?
Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a […]
The TVP Communications Team’s Favorite Stories of 2020
The holidays are upon us, and while this year has been drastically different than most, the TVP Communications team was […]
Looking Back
Like a lot of people, we’re trying to make sense of the year we’ve just been through, both personally and […]
Responding vs. Reacting in a Never-Ending Breaking News Cycle
With the never-ending breaking news cycle, there’s a lot communications professionals are reacting to on a regular basis. In a […]
An Open Letter to Top Administrators
Across higher ed, communicators have been operating at full tilt for months as we’ve to navigated through the pandemic and […]
Shouting Out Personal News
I have something to share. Something I wasn’t going to talk about beyond just a handful of people I felt […]
Has Time Gone out the Window When Pitching Editors and Reporters?
Many higher ed communicators have not had the opportunity to proactively pitch editors and reporters their faculty experts, op-eds or […]
Pivoting and Parenting During COVID-19
In a piece for Inside Higher Ed, Erin and I note that it’s not too late to pivot to remote only education for the fall, but those communications must happen soon and must be rolled out well.
